NBC Today show and Redfin
December 14, 2007 by Gordon Corsie · 1 Comment
In case you missed it, Redfin an online real estate service company was featured on the Today show this morning by NBC. A Redfin spokesman was interviewed by Meridith Vierra.
The teaser lines which caught my attention were “everything you are being told by your Realtor may be wrong”, as well as words to the effect that you will be given information in the segment which will help sell your house and in the process turn what you know about real estate on its head.
Exciting stuff I must say and after much anticipation what was the advice given? What was the inside info from which we (myself included as I sell houses for a living) were to be able to use, what was the Holy Grail, the inside info, the scoop of all scoops? Are you ready? Sitting down?
This is what Redfin had to say;
1/ Don’t overprice your home.
2/ Place your property on Craigs list.
Thats it. Revolutionary? Not really! Since every Realtor I know already avoids overpricing when possible and a places an ad on Craigslist as standard procedure!
“Don’t overprice ?”, asked Merideth Vierra, “I have been trying to sell my house for 2 years, it still hasn’t sold!”, “I thought you should ask a much higher price so you can come down when negotiating!”. Poor Meredith, she will not have to come down on her asking price, because she will have no offer with which to negotiate with.
Really NBC should stick with stories about Brittany Spears dog, they seem far more informed about that kind of news!
Just a suggestion NBC, next time you have someone on the show to talk about selling real estate, could you have someone that actually sells real estate!
Now there is a revolutionary idea!
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1 word. NICE. 2 years on the market, ouch. I would hate to be her agent, great PR.
Cheers